Person, Text, Poster, Advertisement, Flyer, Paper, Brochure, Word, People

Assoc Dir, Assay Marketing Strategy

  • United States
  • Full Time

About the Job

The Associate Director, Assay Marketing Strategy is an integral part of the Portfolio Marketing team within Global Portfolio Strategy (GPS). The incumbent is responsible for developing the global marketing strategies for one of FMI’s current diagnostic products within its portfolio. 

Key Responsibilities

• Develop short-term (90-day) and long-term (5 year) strategic marketing plans for a FMI diagnostic product from a global perspective with measurable impact on customer utilization and/or patient access.

• Collaborate with key internal stakeholders across multiple organizations to ensure strategic co-development and subsequent alignment on strategy, positioning and overall value proposition of the diagnostic product within the portfolio from both a global and US perspective.

• Serve as commercial functional leader on lifecycle team delivering cradle to grave product marketing best practices to achieve results.

• Serve as the subject matter expert and the voice of the customer for internal cross-functional efforts on the specific assay within the portfolio.

• Collaborate with relevant internal teams to develop market landscape assessments, including key customers, disease areas, competitors, etc., that allow for the optimization of the assay and portfolio’s go-to-market commercialization strategies.

• Lead product requirements, gathering from external and internal stakeholders, for future products to inform and validate requirements and to facilitate customer-driven trade-off decisions.

• Partner closely with the Commercial and Biopharma organizations to capture key stakeholder needs as well as ensure alignment and fluid pull-through of strategy into execution.

• Develop and lead execution of comprehensive launch readiness and competitive response plans in partnership with cross-functional partners.

• Create relationships and strategic partnerships with key opinion leaders and other stakeholders to execute critical product & business initiatives.

• Spend time in the field to gain market and clinical insights, as well as build relationships with key stakeholders.

• Develop global relationships and builds credibility with key internal cross-functional stakeholders from both Foundation Medicine and Roche.

• Travel up to 30% of the time, primarily, as per organization, state and/or federal guidance in relation to the pandemic.

• Other projects as periodically assigned.

Qualifications

Basic Qualifications

• Bachelor’s Degree

• 5+ years of marketing experience, 3+ years of which are in product marketing

• International marketing or sales experience

Preferred Qualifications

• Advanced degree, Master’s of Business Administration, or PhD within Business, Science, Healthcare or Biomedical

• 7+ years of work experience in product marketing, preferably within medical device or diagnostics, of which 3 years are in Oncology

• Experience in healthcare with an emphasis on diagnostics, genomics, and/or biotechnology

• Experience gathering industry trends, generating deep customer insights and competitive intelligence to target the in-house laboratory testing market segment

• Experience building financial models representing complex market situations to facilitate data-driven decision making

• Experience creating impactful strategic marketing plans and developing value propositions, positioning and targeting

• Experience, preferably within oncology, in developing overarching marketing strategies within a portfolio in a pre-launch and launch lifecycle phase

• Direct product launch experience including regulatory, access, marketing and sales

• Experience building relationships with key customers, cross-functional partners, and external business partners

• Experience in next-generation sequencing technologies

• Excellent communication and interpersonal skills

• Understanding of HIPAA and importance of privacy of patient data

• Commitment to FMI values: patients, innovation, collaboration, and passion

Apply Now

Internal applicants, please use your FMI email address.

Please let me know about more jobs like this

Not You?

Thank you

Recommended Jobs

EU Medical Director

Medical Affairs 100380 Penzberg, Bavaria DE Germany Penzberg, Bavaria DE, Germany, 82377 Medical Affairs
About the Job The Medical Director works to expand and strengthen the FMI Germany team in Penzberg. FMI's mission is the preparation, sequencing, and analysis of tissue and blood samples from cancer patients to produce a report that supports the ...

Sr Compliance Associate

Compliance 100381 Boston Massachusetts United States Boston, Massachusetts, United States Compliance
About the Job As a member of the Compliance Department at Foundation Medicine, Inc. (FMI), the Sr Compliance Associate is responsible for (i) supporting the Compliance Program and (ii) related healthcare-compliance projects. The incumbent has pre...

Senior Software Engineer

Computational Biology 100379 Boston Massachusetts United States Boston, Massachusetts, United States Computational Biology
Key Responsibilities • Lead assigned team-wide initiatives, such as: ·   Investigating design approaches; ·   Prototyping new technologies; and, ·   Evaluating technical feasibility. • Develop FMI’s software; in particular, the CompBio Genomi...

Software Engineer II

Computational Biology 100378 Boston Massachusetts United States Boston, Massachusetts, United States Computational Biology
Computational Biology is a diverse team of software engineers and computational biologists creating products focused on genetic alterations and biomarkers in DNA and RNA. The Software Engineer II, Computational Biology will help build and maintain...

Job Alerts

Not You?

Thank you

Person, Apparel, Clothing, Man, Bag
Person, Building, Factory, Clothing, Apparel, Manufacturing, Lab