About the Job

The Associate Director, Product Management is responsible for developing the global strategic marketing plan and customer requirements for one of FMI’s pipeline or portfolio products. This position is responsible for the commercial success of a specific product within the broader context of FMI’s comprehensive portfolio of products and services.

Key Responsibilities

• Develop and lead execution of the global marketing strategy through all phases of product development. Incorporate reimbursement strategy into commercial strategy and partner closely with Medical to ensure commercial strategies effectively address unmet medical needs and evidence generation plans are in place to support strategic objectives. Execute work to support product and portfolio OKRs.

• Work collaboratively across the product management organization to develop integrated portfolio strategies for enterprise success over the short (90-day), medium (1-3years) and long-term (3-5years) time horizons.

• Collaborate effectively across enterprise functions, including R&D, Technology, Operations, Program Management, Medical and Biopharma to ensure strategies are feasible and can be executed in line with the customer requirements.

• Partner closely with Strategic Insights and Analytics as well as Commercial Operations to develop and maintain a deep understanding of the market, competition, customer needs and technology capabilities. Complement these sources by spending time in the field with customers. Represent this “voice of customer” expertise across the organization and embed this perspective into all strategic activities.

• Develop business case assessments for new product development opportunities, including key features. Collaborate with SI&A, Commercial Operations and Finance team to develop robust and consistent analyses.

• Represent FMI with key customers through field rides, Advisory Boards, Congresses, customer dinners, etc.

• Partner closely with Downstream Marketing team to implement go-to-market strategies and tactical plans. Remain responsible for translating competitive intelligence into meaningful insights and actions for FMI’s commercial team.

• Collaborate effectively across the Roche Group with GPS, Pharma International, Diagnostics, Flatiron, etc. to maximize global success of FMI’s product portfolio.

• Partner with marketing promotions, sales operations, and 3rd party partners to develop positioning, value propositions and targeting for the portfolio.

• Create relationships and strategic partnerships with key opinion leaders and other stakeholders to execute critical product & business initiatives.

• Regularly connect with stakeholders to drive education, market adoption and innovation of Foundation Medicine products.

• Develop global relationships and builds credibility with key internal cross-functional stakeholders from both Foundation Medicine and Roche.

• Other projects as periodically assigned.

Qualifications

Basic Qualifications

• Bachelor’s Degree

• 5+ years of experience in diagnostics or pharmaceuticals product marketing or product management

Preferred Qualifications

• Master’s of Business Administration or other advanced degree

• 7+ years of work experience in product marketing, preferably within medical device or diagnostics, of which 3 years are in Oncology

• Oncology experience, within medical device or diagnostics

• International marketing or sales experience

• Direct product launch experience including regulatory, access, marketing and sales

• Experience:
  • in healthcare with an emphasis on diagnostics, genomics, and/or biotechnology
  • gathering industry trends, generating deep customer insights and competitive intelligence to target the in-house laboratory testing market segment
  • building financial models representing complex market situations to facilitate data-driven decision making
  • creating impactful strategic marketing plans and developing value propositions, positioning and targeting
  • building relationships with key customers, cross-functional partners, and external business partners
  • in next-generation sequencing technologies

• Excellent communication and interpersonal skills

• Understanding of HIPAA and importance of privacy of patient data

• Commitment to FMI values: patients, innovation, collaboration, and passion

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