About the Job

The Sr Associate, Downstream Marketing is an experienced individual contributor role on the Foundation Medicine Marketing Team. This individual partners with marketing colleagues and other cross-functional partners to understand and support the management and creation of content, tools and resources for the sales team, customer engagement and marketing campaigns. This individual manages and collates the repository of collateral owned by the Downstream Marketing team, track the life of approved collateral, support the refresh and updating of materials and execute the creation of assigned marketing tactics (e.g., customer messaging, presentations, customer-facing tools, customer-facing resources, internal sales communications, conference and digital content) to effectively support Foundation Medicine solutions in marketing, on time, on budget, and with impact in the marketplace. This individual works cross-functionally to help identify and anticipate project needs, collaborating internally as well as externally with agencies to bring projects to completion. This individual also serves as a primary contact to Foundation Medicine's Promotional Review Committee (PRC), fulfilling marketing responsibilities throughout the internal review and approval process for Foundation Medicine marketing material. 

Key Responsibilities

• Partner with Downstream Marketing team members to understand collateral pipeline and needs.
• Update and translate technical concepts into simplified marketing messaging and tools.
• Help to track and coordinate content generation projects including, brochures, sell sheets, web content, videos, social post content, conference graphics etc .
• Support collateral for customer awareness and education in coordination with Marketing team.
• Ensures copyrighting and wording is clear and accurate on all documents.
• Develop and maintain project plans and timelines for assigned tactics. 
• Collaborate internally and externally with agencies to bring projects to completion.
• Provide sales, healthcare providers, and patients with appropriate tools and resources to understand the role genomic testing plays in the care pathway.
• Analyze material management process and make recommendations for potential changes.
• Serve as a primary contact to Foundation Medicine's Promotional Review Committee (PRC), fulfilling marketing responsibilities throughout the internal review and approval process for Foundation Medicine marketing material.
• Other duties as assigned. 

Qualifications

Basic Qualifications

• Bachelor's Degree in General Studies, Communications, Business, or Life Sciences
• 3+ years of experience in Marketing, Communications, or Advertising

Preferred Qualifications

• Oncology experience
• Molecular diagnostics experience
• Strong technical writing and editing experience
• Experience creating content/collateral in a regulated market
• Experience managing and leading agency partners and external vendors
• MS Office Proficiency (Word, Excel and PowerPoint)
• Ability to understand technical and scientific information
• Strong attention to detail/QC of document content
• Strong work ethic, self-motivation, and resourcefulness
• Strong project management and organization skills with ability to manage multiple assignments, track and share progress towards project goals
• Excellent verbal and written communication skills, with ability to effectively communicate with direct peers and leaders
• Understanding of HIPAA and importance of privacy of patient data
• Commitment to FMI values: patients, innovation, collaboration, and passion

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