About the Job
The Director, BioPharma Brand Marketing is an integral part of the Biopharma Marketing Team within Foundation Medicine’s BioPharma commercial function. The incumbent is responsible for developing key marketing strategies, resources, and execution for FMI’s current oncology diagnostic products portfolio and pipeline in the US and ex-US markets to drive business results. This is a highly visibility position on the marketing team, focused on customer engagement and driving adoption of our portfolio of tests and services with a primary goal of enabling Biopharma customer facing team engagement. This role involves working with internal and external stakeholders, most notably customer-facing roles and product marketing to ensure Foundation Medicine’s strategy is pulled through in an account-based engagement approach. Additional critical work involves leading cross-functional teams and initiatives such as key message development, marketing resource development, multi-channel execution, launch planning for products and services and the promotional review committee (PRC) process.
The position aims to maximize product and brand appeal, monitor product performance, and direct marketing adjustments to support FMI BioPharma business unit’s mission. They will lead the development and implementation of short- and long-term brand strategies and initiatives that are focused on B2B audiences including small biotech to large pharmaceutical partners.
Key Responsibilities
Qualifications
Basic Qualifications
Preferred Qualifications
#LI-Hybrid
Foundation Medicine began with an idea—to simplify the complex nature of cancer genomics, bringing cutting-edge science and technology to everyday cancer care. Our approach generates insights that help doctors match patients to more treatment options and helps accelerate the development of new therapies. Foundation Medicine is the culmination of talented people coming together to realize an important vision, and the work we do every day impacts real lives.
Confidence, or the belief that we need to check every box before applying for a job, can sometimes hold us back from going after a role that inspires us. At Foundation Medicine there's no such thing as the 'perfect' applicant, and our company is a place where every employee can make an impact and continue to grow whatever background they may have or path they may have taken. So, as long as you meet the basic qualifications for a role, please apply if you see a position that would make you excited to come into Foundation Medicine every day and help us transform cancer care.
Internal applicants, please use your FMI email address.
Thank you
Foundation Medicine is proud to be an equal opportunity employer and maintains affirmative action programs for individuals with disabilities and protected veterans. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also FMI’s EEO Statement and EEO is the Law and Supplement. If you have a disability or special need that requires accommodation, please let us know by completing this form.
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