About the Job

The International Product Manager (IPM) is an Associate Director position responsible for driving the global market and product strategy ensuring optimal in-market performance of FMI’s products and solutions. As a member of the International Business Team (IBT), this position is responsible for developing deep subject matter expertise in their designated area understanding market trends and needs, proactively collecting voice of customer, and proposing improvements to maintain competitiveness on-market. As a SME, the IPM contributes to, and is responsible for, all core elements of their product marketing strategy incl. market understanding, competitive intelligence, event management, clear positioning, messaging and commercial team launch support.In addition, as a member of the IBT, the IPM acts as the business representative within Project Teams and as a partner to the Project Leader, helps to facilitate alignment across all stakeholders to ensures our product development projects are delivered successfully.

Key Responsibilities

• Develop and mobilize execution of the systematic commercial development of product(s) from development, launch preparation, launch execution, on-market support and obsolescence.
• Lead the development of the global product strategy of each of their assigned product(s) and ensuring its integration with FMI’s overall portfolio strategy.
• Represent the voice of the customer in the product development process and engage with the US, International and Biopharma commercial teams to maintain a strong understanding of customer needs across each of our global markets.
• Develop and maintain a deep understanding of the diagnostic market, competition, customer needs, technology developments and the evolution of medical practice and management guidelines.
• Gather, refine, analyze and prioritize product requirements from existing and potential customers across all markets and identifies portfolio gaps.
• Define key product messaging and working directly with Clinical Development to co-create evidence generation plans for each product.
• Responsible for market segmentation, constructing business models and establishing and monitoring key metrics that define business success of FMI’s portfolio.
• Accountable for product demand forecasting, analysis of share performance, trends, and competitive developments.
• Provide on-market product support (e.g. complaints / quality issues) and guidance to the commercial organizations.
• Work with Finance, commercial teams, and Project Leaders to develop robust and consistent analyses and business cases to inform new product development, product and service improvements, and strategic recommendations.
• Lead preparation and occasionally present new product, solution or improvement opportunities to senior leadership and the Portfolio Development Committee (PDC).
• Represent FMI Product team with key customers through congresses, advisory boards, customer meetings, field rides, etc.
• Partner closely with marketing teams to implement go-to-market strategies and tactical plans.
• Translate competitive intelligence into meaningful insights and actions for commercial teams.
• Create relationships and strategic partnerships with key opinion leaders and other stakeholders to execute critical product & business initiatives.
• Travel domestically and internationally up to 50% of the time .
• Other projects as periodically assigned.

Qualifications:

Basic Qualifications:

• Bachelor’s Degree
• 10+ years experience in the diagnostic, pharmaceutical or biotech industry 
• 4+ years experience within Global Marketing, Lifecycle Management or similar function

Preferred Qualifications:

• Master of Business Administration, Master of Science, or other advanced degree
• 12+ years of work experience in product marketing, preferably within medical device or diagnostics Oncology experience within medical device or diagnostics 
• International marketing or product strategy and/or product or diagnostic sales experience
• Direct product launch experience including regulatory, access, marketing, and sales 
• Sales experience and a deep understanding of the oncology end-to-end marketplace
• Strong understanding of regulatory space: FDA, CLIA, IVDR, PMDA, etc
• Strong understanding of US insurance and payor landscape
• Ability to lead, problem solve and take decisions with a high degree of autonomy through self-solutioning, experimentation and peer co-creation
• Demonstrated strong communication and problem solving skills
• Understanding of HIPAA and importance of privacy of patient data
• Commitment to FMI values: patients, innovation, collaboration, and passion

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