About the Job

The Manager, Marketing will lead marketing activities for assigned customer channel(s) by developing, managing, and executing strategies and tactical programs to achieve business objectives and financial goals. The Manager, Marketing will build the Foundation Medicine brand by clearly articulating the value of Foundation Medicine’s portfolio of tests and services, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results. 

Key Responsibilities

• Lead marketing activities associated with assigned customer channels(s)
• Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., providers, pathologists, directors, c-suite) and their respective roles in test/partner selection
• Synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to tactical execution
• As needed, provide input on research materials to ensure research answers business needs
• Lead execution of assigned tactics in the marketing plan, utilizing internal expertise and, as necessary, external market research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets
• Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market
• Anticipate risks throughout tactical execution, proactively assessing scenarios and creating contingency plans
• Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels
• Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, creative and agencies/vendors
• Work closely with the sales team, listening to their feedback, and ensuring access to the tools necessary to effectively engage with customers 
• Act in alignment with portfolio value proposition, customer needs and business goals; exhibit a customer-centric approach, putting customer needs first in all decisions 
• Partner with Training team to ensure sales teams have appropriate training to effectively execute 
• Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace 
• Accurately forecast financial impact of marketing initiatives
• Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes
• Effectively manage marketing budget to achieve brand objectives 
• Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action 
• Simplify and explain complex concepts to different audiences 
• Embody a continuous improvement mindset in day-to-day activities
• Complete all work in accordance with Foundation Medicine legal and compliance guidelines 
• Travel up to 25% of the time
• Perform other related duties and responsibilities, on occasion, as assigned

Qualifications:

Basic Qualifications:

• Bachelor’s degree
• 5+ years of experience in healthcare diagnostics marketing
• Ability to lead tactical execution that drives business results
• Familiarity with primary and secondary market research and data analysis
• Strong work ethic, self-motivation, and resourcefulness 
• Excellent verbal and written communication skills, with ability to effectively communicate with different functions of the organization
• Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner
• Strong organizational, planning and follow-up skills
• Ability to work effectively within a team in a fast-paced changing environment 
• Able to understand technical and scientific information
• Ability to motivate individuals from sales, marketing, and other functions to achieve business goals 
• Experience and proficiency with monthly, quarterly, and annual budget management
• Previous experience building out content and integrated marketing campaigns
• Experience managing and leading agency partners and external vendors
• Experience working with and managing cross-functional projects
• Demonstrated success working with Legal, Medical, Regulatory review teams
• MS Office Proficiency (Word, Excel and Power Point)
• Understanding of HIPAA and importance of patient data privacy
• Commitment to reflect FMI’s values: passion, patients, innovation, and collaboration
• Unquestionable ethics and integrity 

Preferred Qualifications:

• MBA
• Oncology experience
• Global marketing experience 
• Product launch experience 
• Field / sales experience a plus

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