Careers Blog Home > A Day in the Life: Data Strategy Marketing

A Day in the Life: Data Strategy Marketing

Naima, Director, Data Strategy Marketing, GPS

AdayInTheLife_DataStrategyMarketing_CorpComms_T_(1).png

 

I was always interested in science, primarily motivated by dad and my grandfather who both came from humble beginnings but broke down barriers to be able to work in public health and medicine. I chose to follow their path by taking advantage of opportunities to channel my passion for innovation and healthcare to make a community impact. I have personally been impacted by cancer. My father recently passed away from colon cancer, and at the same time of his passing, my mother was also diagnosed with colon cancer. I know the devastation that cancer can cause patients, but also how it impacts a patient’s loved ones. When I had the opportunity to join Foundation Medicine, particularly Global Portfolio Strategy (GPS), I was thrilled to become a direct part of the mission to transform cancer care.  
 
I am currently the Director of Data Strategy Marketing and a part of the Data Insights and Delivery team within GPS. I am responsible for developing our commercialization strategy for our data products that are derived from the outputs of our diagnostic tests. My role is global in nature, focused on two customer segments: Clinical and Biopharma. For our clinical customers, including oncologists and academic medical centers, my work is to help ensure that they are aware of how our data offerings can help them use data to make informed treatment choices for patients based on their molecular profile. For our biopharma customers, the goal is again to make sure that they are aware of our available data solutions, and that our products can be used throughout the drug development lifecycle. It is an exciting opportunity because our data can make a real difference in patients’ lives.   
 
Being a part of GPS, you have an cross-functional view of the entire business. I really love my role as it is wide ranging, working with multiple stakeholders within Foundation Medicine. On any given day, I might work with our insights team to obtain the latest data on the market environment, partner with our product development teams to collaborate on the development of our data products, or work with our commercial and biopharma teams to get an understanding of the receptivity of our data products to uncover the biggest opportunities to impact patient lives. I also participate in strategy sessions with our international colleagues to understand the needs of our customers outside of the U.S., and how our data products can provide the most value in different areas of the world. These partnerships and insights are used towards the development of our strategic commercialization plans to advance our data products. 
 
My role allows me to integrate the science of oncology, incorporate the latest innovations, and develop strategy and utilize the creativity of marketing in my work. By being a member of GPS, I have the flexibility to make the best decisions and solutions to support the business, and ultimately, patients. Not only am I encouraged to come up with innovative ideas, but also given the space and resources to bring those ideas to reality.  
 
GPS leadership and culture is a key factor in allowing me to thrive within my role and is demonstrated by everyone on the team. I have had the opportunity to work with a great set of colleagues who are passionate and all focused on the mission to transform cancer care. Not only are we focused on making important strides for patients, in parallel, there is also a priority placed on how we get the work done. There is an emphasis on collaboration, work-life balance, and a culture of gratitude. Even while currently working in this remote environment, I feel that I have a sense of belonging, the work that I do is appreciated and that I am able to bring my authentic self to work. 

 

To learn more about the Data Insights and Delivery team, click here.

Team_Spotlight_GPSDataandInsights_Twitter_CorpComms_v3.png

 

Data_ID_Tea_2021_Wide.jpg

Jobs you might be interested in:

Accessioning Technologist II (Tues-Sat, 11:00 - 7:30pm)

Lab Operations 103115 Morrisville North Carolina United States Kit Creek Road, Morrisville, North Carolina, United States Lab Operations Full Time
About the Job he Accessioning Technologist II performs critical sample receipt and data entry functions in FMI’s CLIAcertified clinical laboratory. Specifically, the Accessioning Technologist receives all incoming samples and ensures that necessa...

Manager, BioPharma Business Development

Strategic Insights, Analytics and Enablement 103119 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States Biopharma Full Time
About the Job The Manager, Business Development - BioPharma Enterprise Partnership is responsible for developing and executing upon a comprehensive strategy in deal structuring, contract negotiations, and deal process management for complex and h...

Software Engineer II, Comp Bio Systems

Computational Biology 103112 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States R&D Full Time
About the Job The Software Engineer II, Computational Biology position is part of our Systems team, which plays a crucial role in supporting and enabling cutting-edge research through advanced computational tools and infrastructure. This team is ...

Scientist I, Data Management

Computational Biology 103111 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States R&D Full Time
About the Job The Data Management Scientist I, Computational Biology, Research and Development is responsible for the oversight of data management activities and deliverables and providing the highest possible quality and efficiency of focused da...

Sr Director, Head of Program Management Office

Corporate Management 103117 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States Corporate Full Time
About the Job The Senior Director, Head of the Program Management Office is an enterprise leader responsible for leading and developing the PMO to support product development and key corporate projects, from evaluation through execution and imple...

 

Sign up for Custom New Job Alerts

Not You?

Thank you