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A Day in the Life: Data Strategy Marketing

Naima, Director, Data Strategy Marketing, GPS



I was always interested in science, primarily motivated by dad and my grandfather who both came from humble beginnings but broke down barriers to be able to work in public health and medicine. I chose to follow their path by taking advantage of opportunities to channel my passion for innovation and healthcare to make a community impact. I have personally been impacted by cancer. My father recently passed away from colon cancer, and at the same time of his passing, my mother was also diagnosed with colon cancer. I know the devastation that cancer can cause patients, but also how it impacts a patient’s loved ones. When I had the opportunity to join Foundation Medicine, particularly Global Portfolio Strategy (GPS), I was thrilled to become a direct part of the mission to transform cancer care.  
I am currently the Director of Data Strategy Marketing and a part of the Data Insights and Delivery team within GPS. I am responsible for developing our commercialization strategy for our data products that are derived from the outputs of our diagnostic tests. My role is global in nature, focused on two customer segments: Clinical and Biopharma. For our clinical customers, including oncologists and academic medical centers, my work is to help ensure that they are aware of how our data offerings can help them use data to make informed treatment choices for patients based on their molecular profile. For our biopharma customers, the goal is again to make sure that they are aware of our available data solutions, and that our products can be used throughout the drug development lifecycle. It is an exciting opportunity because our data can make a real difference in patients’ lives.   
Being a part of GPS, you have an cross-functional view of the entire business. I really love my role as it is wide ranging, working with multiple stakeholders within Foundation Medicine. On any given day, I might work with our insights team to obtain the latest data on the market environment, partner with our product development teams to collaborate on the development of our data products, or work with our commercial and biopharma teams to get an understanding of the receptivity of our data products to uncover the biggest opportunities to impact patient lives. I also participate in strategy sessions with our international colleagues to understand the needs of our customers outside of the U.S., and how our data products can provide the most value in different areas of the world. These partnerships and insights are used towards the development of our strategic commercialization plans to advance our data products. 
My role allows me to integrate the science of oncology, incorporate the latest innovations, and develop strategy and utilize the creativity of marketing in my work. By being a member of GPS, I have the flexibility to make the best decisions and solutions to support the business, and ultimately, patients. Not only am I encouraged to come up with innovative ideas, but also given the space and resources to bring those ideas to reality.  
GPS leadership and culture is a key factor in allowing me to thrive within my role and is demonstrated by everyone on the team. I have had the opportunity to work with a great set of colleagues who are passionate and all focused on the mission to transform cancer care. Not only are we focused on making important strides for patients, in parallel, there is also a priority placed on how we get the work done. There is an emphasis on collaboration, work-life balance, and a culture of gratitude. Even while currently working in this remote environment, I feel that I have a sense of belonging, the work that I do is appreciated and that I am able to bring my authentic self to work. 


To learn more about the Data Insights and Delivery team, click here.




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