Careers Blog Home > A Day in the Life: Data Strategy Marketing

A Day in the Life: Data Strategy Marketing

Naima, Director, Data Strategy Marketing, GPS

AdayInTheLife_DataStrategyMarketing_CorpComms_T_(1).png

 

I was always interested in science, primarily motivated by dad and my grandfather who both came from humble beginnings but broke down barriers to be able to work in public health and medicine. I chose to follow their path by taking advantage of opportunities to channel my passion for innovation and healthcare to make a community impact. I have personally been impacted by cancer. My father recently passed away from colon cancer, and at the same time of his passing, my mother was also diagnosed with colon cancer. I know the devastation that cancer can cause patients, but also how it impacts a patient’s loved ones. When I had the opportunity to join Foundation Medicine, particularly Global Portfolio Strategy (GPS), I was thrilled to become a direct part of the mission to transform cancer care.  
 
I am currently the Director of Data Strategy Marketing and a part of the Data Insights and Delivery team within GPS. I am responsible for developing our commercialization strategy for our data products that are derived from the outputs of our diagnostic tests. My role is global in nature, focused on two customer segments: Clinical and Biopharma. For our clinical customers, including oncologists and academic medical centers, my work is to help ensure that they are aware of how our data offerings can help them use data to make informed treatment choices for patients based on their molecular profile. For our biopharma customers, the goal is again to make sure that they are aware of our available data solutions, and that our products can be used throughout the drug development lifecycle. It is an exciting opportunity because our data can make a real difference in patients’ lives.   
 
Being a part of GPS, you have an cross-functional view of the entire business. I really love my role as it is wide ranging, working with multiple stakeholders within Foundation Medicine. On any given day, I might work with our insights team to obtain the latest data on the market environment, partner with our product development teams to collaborate on the development of our data products, or work with our commercial and biopharma teams to get an understanding of the receptivity of our data products to uncover the biggest opportunities to impact patient lives. I also participate in strategy sessions with our international colleagues to understand the needs of our customers outside of the U.S., and how our data products can provide the most value in different areas of the world. These partnerships and insights are used towards the development of our strategic commercialization plans to advance our data products. 
 
My role allows me to integrate the science of oncology, incorporate the latest innovations, and develop strategy and utilize the creativity of marketing in my work. By being a member of GPS, I have the flexibility to make the best decisions and solutions to support the business, and ultimately, patients. Not only am I encouraged to come up with innovative ideas, but also given the space and resources to bring those ideas to reality.  
 
GPS leadership and culture is a key factor in allowing me to thrive within my role and is demonstrated by everyone on the team. I have had the opportunity to work with a great set of colleagues who are passionate and all focused on the mission to transform cancer care. Not only are we focused on making important strides for patients, in parallel, there is also a priority placed on how we get the work done. There is an emphasis on collaboration, work-life balance, and a culture of gratitude. Even while currently working in this remote environment, I feel that I have a sense of belonging, the work that I do is appreciated and that I am able to bring my authentic self to work. 

 

To learn more about the Data Insights and Delivery team, click here.

Team_Spotlight_GPSDataandInsights_Twitter_CorpComms_v3.png

 

Data_ID_Tea_2021_Wide.jpg

Jobs you might be interested in:

Associate Director, Analytics & Forecasting

Sales 103091 United States United States Commercial Full Time
About the Job The Associate Director Analytics & Forecasting is responsible for leading the development and execution of analysis to deliver timely and actionable insights that drive strategic planning and business operations activities across Fo...

Senior Director, Quality Assurance

Quality Assurance 103087 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States Lab Operations Full Time
About the Job The Senior Director Quality Assurance (QA) will work as part of a new product team, focused on improving blood-based cancer diagnostic capabilities in areas such as cancer detection, minimum residual disease, and other related appli...

Client Services Associate

Client Services 103086 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States Client Services Full Time
About the Job  The Client Services Representative is a vital position at FMI tasked with the responsibility of responding to and resolving a wide range of client inquiries and requests as well as acting as a liaison between departments within FMI...

Associate Program Manager

Corporate Management 103085 Boston Massachusetts United States 400 Summer Street, Boston, Massachusetts, United States Corporate Full Time
About the Job The Associate Program Manager is responsible for the development and management of a program and/or the planning and execution of new priority complex biopharma, clinical product(s) or other highly strategic business initiatives. Th...

Customer Experience Executive – Birmingham, Alabama

Sales 103082 Birmingham Alabama United States Birmingham, Alabama, United States Commercial Full Time
About the Job The Customer Experience Executive (CEE) within the Customer Experience team partners directly with a subset of current, key FMI accounts serving as a single point and liaison of contact for pre-, peri-, and post-testing. The positio...

 

Sign up for Custom New Job Alerts

Not You?

Thank you