About the Job

The Director, Marketing is a key leader on the Foundation Medicine Marketing Team, responsible for driving strategic initiatives that accelerate growth, deepen engagement, and expand adoption across clinical stakeholder audiences in the U.S. market. 

In this role, the Director, Marketing will lead the development and execution of integrated marketing strategies to drive the commercial success of Foundation Medicine’s portfolio of products and services and deliver measurable business outcomes. A critical focus of this role is crafting compelling, differentiated customer messaging that effectively communicates the value of our offerings to key decision-makers and influencers.

The Director, Marketing will play a central role in shaping and executing the U.S. marketing strategy, articulating the value proposition of Foundation Medicine’s offerings, and leading the creation of tools and resources that empower customer-facing teams and enhance stakeholder engagement. Through a deep understanding of the competitive landscape and customer needs, the Director, Marketing will partner cross-functionally to align marketing efforts with broader organizational goals. This position reports to the Senior Director, Downstream Marketing and will manage one or more direct reports. 

Key Responsibilities

• Develop a deep understanding of the clinical customer landscape—including the needs, goals, and decision-making drivers of key stakeholders across the cancer care ecosystem—to identify both barriers and opportunities influencing adoption of Foundation Medicine’s tests and services.
• Gather and synthesize information on the market and customers from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to shape/refine strategies that result in business impact.
• As needed, request research and provide input on research materials to ensure research answers business needs.
• Proactively engage with customers to uncover, articulate, and apply insights to enrich business plans and communication strategies; proactively seek solutions to business challenges. 
• Own development and execution of robust strategic marketing plans, utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets, commercial volume and revenue.
• Anticipate risks to marketing strategies, proactively assessing scenarios and creating contingency plans.
• Lead development of compelling, differentiated customer messaging that effectively communicates the value of our offerings to key clinical customer stakeholders, delivered across a mix of personal and digital channels.
• Build insightful content and marketing campaigns that engage relevant audiences and deliver business results.
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to clinical customers, marketing, sales, legal, regulatory, corporate communications, executive leadership, creative and agencies/vendors.
• Work closely with the sales team, listening to their feedback, clearly communicating marketing strategies, ensuring access to the tools necessary to effectively influence customer behavior, resulting in commercial business impact.
• Support and collaborate with international team members to accelerate global growth and expand the impact of Foundation Medicine’s business worldwide. 
• Work autonomously to make decisions and act, in alignment with clinical customer needs and business goals; think strategically when making choices and exhibit a customer-centric approach, putting customer needs first in all decisions.
• Partner with Training team to ensure customer-facing teams have the necessary knowledge and skills to effectively execute marketing strategies.
• Accurately forecast impact of marketing initiatives.
• Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes.
• Effectively manage marketing budget to achieve business goals.
• Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action to get solutions to the market quickly.
• Simplify and explain complex concepts to different audiences.
• Embody a continuous improvement mindset in day-to-day activities.
• Complete all work in accordance with Foundation Medicine legal and compliance guidelines.
• Hire, coach and develop team members.
• Travel up to 25% of the time.
• Perform other related duties and responsibilities, on occasion, as assigned.

Qualifications:

Basic Qualifications:

• Bachelor’s degree.
• 10+ years of experience in healthcare diagnostics marketing.

Preferred Qualifications:

• MBA 
• Oncology experience 
• Molecular diagnostics experience 
• People management experience 
• Field / sales experience a plus 
• Advanced knowledge of healthcare diagnostics marketing 
• Global marketing experience
• Ability to develop, rationalize, and present strategy 
• Ability to translate strategy into tactical execution and business results 
• Familiarity with primary and secondary market research and data analysis 
• Strong work ethic, self-motivation, and resourcefulness 
• Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization 
• Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner 
• Strong organizational, planning and follow-up skills 
• Ability to work effectively within a team in a fast-paced changing environment 
• Able to understand technical and scientific information 
• Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships and drive business results 
• Ability to influence and motivate individuals from sales, marketing, and other internal functions to achieve business goals 
• Experience and proficiency with monthly, quarterly, and annual budget management 
• Previous experience building out content and integrated marketing campaigns 
• Experience managing and leading agency partners and external vendors 
• Experience working with and managing cross-functional teams and projects 
• Demonstrated success working with Legal, Compliance, Regulatory and Medical review teams 
• MS Office Proficiency (Word, Excel and Power Point) 
• Understanding of HIPAA and importance of patient data privacy 
• Commitment to reflect FMI’s values: passion, patients, innovation, and collaboration 
• Unquestionable ethics and integrity 

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