About the Job

The Manager, International Marketing will lead the planning and execution of marketing activities across assigned international markets by translating U.S. and global strategies into relevant, localized programs that drive adoption, support product launches, and strengthen the Foundation Medicine brand globally. 

The Manager, International Marketing will partner closely with International Commercial, Product, Medical, and other cross-functional stakeholders to ensure global priorities are effectively and appropriately brought to life in international markets. Success in this role requires strong strategic judgement, excellent tactical execution, and the ability to operate across diverse markets. 

Key Responsibilities

• International Strategy & Customer Insight 
  • Work closely with International Commercial Team to adapt and execute marketing activities for assigned ex-US markets, ensuring alignment to global strategy while tailoring plans to local customer and market needs 
  • In collaboration with relevant stakeholders, adapt and execute marketing activities for assigned ex-US markets, ensuring alignment with global strategy, customer and market needs, as well as local and regional regulatory requirements (e.g., EU IVDR) 
  • Understand the unique needs of key customer stakeholders across international cancer care healthcare systems (e.g., oncologists, pathologists, administrators, payers, distributors) 
  • Translate insights provided by Marketing Strategy & Insights and International Commercial teams—along with relevant regional input—into actionable commercial execution for ex-US markets 
• Planning & Execution 
  • Support the development and execution of ex-US marketing plan in close partnership with International Commercial, Product, Medical, and other cross-functional stakeholders 
  • Maintain regular, week-to-week communication with International Commercial Team to ensure their full visibility into the Foundation Medicine marketing calendar, enabling a coordinated approach to planning and execution 
  • Partner with International Commercial Team to build and execute new product launch plans for ex-US markets, regardless of whether the solution launches first in the US or ex-US, to ensure strong market uptake 
  • Partner with International Commercial Team to adapt existing US content—or create new materials when needed—for ex-US markets, to reflect cultural, clinical practice and healthcare system differences across markets to ensure relevant and effective targeting. Work closely with Foundation Medicine Digital Marketing & Events Team for digital and events execution 
  • Collaborate with the Associate Director, KOL Engagement and International Commercial Team to explore and apply the external speaker bureau model for ex-US markets, assessing both speaker engagement opportunities and relevant infrastructure for potential adoption 
  • Anticipate risks in global or regional marketing execution, develop contingency plans, and proactively address barriers by working closely with the International Commercial Team. 
  • Ensure marketing execution is consistently implemented across international channels while enabling local customization 
• Analytics, Budget & Performance 
  • Accurately estimate the business impact of marketing initiatives across assigned markets 
  • Track performance metrics and KPIs; analyze outcomes and refine marketing execution to maximize business results 
  • Effectively manage international-specific marketing budgets to achieve business objectives 
  • Apply a continuous improvement mindset to processes, workflows and marketing execution 
• Other Responsibilities 
  • Travel up to 35%, including international travel to team meetings and congresses 
  • Complete all work in accordance with Foundation Medicine and Roche’s legal and compliance guidelines 
  • Perform other related duties as assigned 

Qualifications:

Basic Qualifications:

• Bachelor's Degree
• 5+ years of marketing experience in healthcare, diagnostics, biotechnology, or life sciences 
• Experience supporting or executing within international or multi-regional markets (preferred if directly ex-US) 

Preferred Qualifications:

• Demonstrated ability to execute marketing tactics that drive business results 
• Familiarity with primary and secondary market research, including interpreting data to guide execution 
• Strong communication skills with the ability to align a diverse set of cross-functional stakeholders 
• Excellent attention to detail; ability to manage multiple projects, timelines and deliverables 
• Strong organizational, project management, and follow-through skills 
• Experience developing content and integrated campaigns for diverse audiences 
• Experience working with Legal, Compliance, Medical, and Regulatory review teams 
• Prior experience managing in-house creative team or external agencies/vendors 
• Proficiency with MS Office (Word, Excel, PowerPoint) 
• Demonstrated commitment to FMI’s values: Integrity, Courage and Passion 
• Unquestionable ethics and professionalism 

The expected salary range for this position based on the primary location of Remote is $115,280 – $144,100  per year. The salary range is commensurate with Foundation Medicine’s compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.

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