This playbook provides direction and resources to help market your new role(s).
Why does it matter? Candidates have many options and are doing their research before expressing interest to work at a company. Your networks combined are much larger than ours and can extend the reach of our corporate and talent brand. In a time of marketing over-saturation, candidates believe employees over brands.
How Marketing Can Help You Attract Quality Candidates
2024 Commercial Sprint Social Sharing Stats
o Total video views from LinkedIn??
1251 clicks to custom landing page
o 51 applies who viewed social posts
o 29 quality applies impacted by posts
o Add video graphic – competitors
How You Can Help
New Content
Videos
Photos
Blogs
1. Hiring Managers and/or
2. People in the roles
See example from Molly here >>
What's Next
Here is what we can do with the new content!
Custom Job Description Templates
Videos
Photos
Blogs
Social Media
We can create multiple social copy options for the function to share with their networks (simple copy/paste).
We may be able to post to the company LinkedIn page (dependent on FMI corporate content schedule).
Internal Promotion
o Internal promotion to marketing roles internally (FMI Friday/HUB)
Don't forget to remind your employees of our referral bonus. The perfect fit might be connected to your team!
Additional Resources
Have Your Team Leave Us a Glassdoor Review!
Hiring Manager Email Template:
Our team is growing and we need your help to continue attracting great people like you. Glassdoor is a leading destination for job seekers to research companies. It’s important that our employees are providing feedback on the site to show our culture and what it’s like to work on our team. If you have not done so yet, please leave a review here to share more about working at FMI with job seekers. It will only take 10 minutes and all the feedback is anonymous. Thank you!
