Talent Brand Toolkit

#WeAreFMI

This toolkit provides direction and resources so you can help us share our story with job seekers.

Why does it matter? Candidates have many options and are doing their research before expressing interest to work at a company. Your networks combined are much larger than ours and can extend the reach of our corporate and talent brand. In a time of marketing over-saturation, candidates believe employees over brands. A 2015 LinkedIn survey found that 50 percent of job seekers turn to their friends and colleagues first when looking for a job. We hope that you will join us in promoting FMI as an inspiring, passionate and cutting-edge place to work, infused with a mission to transform cancer care and the lives of our patients.

Our Passion is Personal.  

The People team spent a significant amount of time interviewing FMI employees to truly understand what working here means to them and how we can succinctly articulate our story to candidates. As a result, a new Talent Brand identity was born, one that focuses on the FMI employee experience and a new tagline: Our Passion is Personal.  

Person, Face, Drawing, Art, Text, Sitting, Sketch, Senior Citizen

Person, Female, Jaw, Woman, Face, Head, Text, Word, Hair, Clothing

Person, Female, Clothing, Text, Woman, Sleeve, Sitting, Face, Long Sleeve

Interested in having your photo taken with a loved one for this campaign?

I will contact you when we next do a photo shoot.

Thank you! You will be notified when the next round of photos happens.

Person, Female, Face, Animal, Clothing, Pet, Mammal, Canine, Sitting

Our Talent Brand Pillars

Drive Change

Work Passionately, Together

Pursue Bold Ideas

We are shaping the future of the oncology ecosystem. Through personalized testing and patient insights, and collaboration with the world's leading physicians, scientists and Biopharma partners, our team offers new options for patients.

Our work has an immediate, tangible impact that keeps us coming back each day. Our comprehensive genomic profiling offers insights that make precision medicine a reality.

We have the support of a global leader in diagnostics and oncology, paired with an independence that enables our team to leverage the latest science, think long-term and build what patients need next.

How YOU Can Help

Your network is much bigger than ours and candidates trust employees over brands. Don't forget out new company hashtag #WeAreFMI :)

Sharing Jobs on LinkedIn

The perfect fit might be connected to you and don’t forget about our referral bonus! If someone reaches out to you (in your network or not), you are eligible for the bonus.

Note: As always, please review our Social Media Policy before posting and use good judgement.

Step 1

Search for the specific job on our Careers site & copy the URL

Step 2

On your LinkedIn homepage news feed, click "Start a Post"

Step 3

Use this template or create your own version!

Foundation Medicine is the culmination of talented people coming together to bring cutting-edge science and technology to transform cancer care. The work we do every day impacts real lives, and that takes collaboration from passionate and driven people. My team is looking for a (INSERT JOB) to (HOW THE JOB IMPACTS PATIENTS). (INSERT COPIED JOB LINK) #WeAreFMI

LinkedIn Header for Employees

Text, Person, Id Cards, Document, File, Driving License, License, Paper, Webpage

Step 1

Download the file HERE (right click the image and choose "save as").

Step 2

Click on the Pencil Icon at the top right of your current LinkedIn header image.

Step 3

Select the new header picture from where you saved it.

Interested in a professional LinkedIn photo?

Enter your information and I will contact you when we next do a photo shoot on site!

Thank you! You will be notified when the next round of photos happens.

Person, Face, Female, Woman, Hair, Girl, Blonde, Kid, Teen, Dimples

"Hiring" LinkedIn Profile for Hiring Managers

Watch this one minute video below to share which roles you are hiring for on LinkedIn with job seekers.