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This toolkit provides direction and resources for the crafting of employment-related communications so you can help us share our story with candidates.

Why does it matter? Candidates have many options and are doing their research before expressing interest to work at a company. Your networks combined are much larger than ours and can extend the reach of our corporate and talent brand. In a time of marketing over-saturation, candidates believe employees over brands. A 2015 LinkedIn survey found that 50 percent of job seekers turn to their friends and colleagues first when looking for a job. 


Our New Talent Brand Tagline

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Person, Female, Jaw, Woman, Face, Head, Text, Word, Hair, Clothing
Person, Text, Word, Advertisement, Face, Poster

Our Talent Brand Pillars

Drive Change

Work passionately, together

Pursue Bold Ideas

We are shaping the future of the oncology ecosystem. Through personalized testing and patient insights, and collaboration with the world's leading physicians, scientists and Biopharma partners, our team offers new options for patients.

Our work has an immediate, tangible impact that keeps us coming back each day. Our comprehensive genomic profiling offers insights that make precision medicine a reality.

We have the support of a global leader in diagnostics and oncology, paired with an independence that enables our team to leverage the latest science, think long-term and build what patients need next.

How YOU can help!

Your network is much bigger than ours and candidates trust employees over brands. Please help us share our story with candidates.

Sharing Jobs on LinkedIn

The perfect fit might be connected to you. Don’t forget about our referral bonus! If someone reaches out to you (in your network or not), you are eligible for the bonus.

Note: but please review our Social Media Policy before posting and use good judgement.

Step 1

Search for the specific job on our Careers site & copy the URL


Step 2

On your LinkedIn homepage news feed, click "Start a Post"

Step 3

Use this template or create your own version!

Foundation Medicine is the culmination of talented people coming together to bring cutting-edge science and technology to everyday cancer care. The work we do every day impacts real lives. That takes collaboration from passionate and driven people. My team is looking for a (INSERT JOB) to (HOW THE JOB IMPACTS PATIENTS). (INSERT COPIED JOB LINK) 

LinkedIn Header for Employees

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Step 1

Download the file HERE  (right click the image and choose "save as")

Step 2

Click on the Pencil Icon at the top right of your current header image.

Step 3

Select the new header picture.


Interested in a professional LinkedIn Photo? 

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Enter your information and I will contact you when we next do a photo shoot on sight!


Not You?

Thank you! You will be notified when the next round of photos happens.

Person, Face, Female, Woman, Hair, Girl, Blonde, Kid, Teen, Dimples

Recruitment Videos for Sharing

R&D at FMI

Optional text for posting:

Our Research and Development team is constantly pushing the envelope to transform cancer care. Through interdisciplinary collaboration and innovation, each team member has the chance to make a real impact. Learn more about how you can join the team. #FMIimpact https://www.youtube.com/watch?v=dvVZ__UsUq8


Data + Technology at FMI

Optional text for posting:

At Foundation Medicine, a line of code from our technology team can take us one step closer to better care for cancer patients. Hear from members of our technology and data teams about why they chose Foundation Medicine, and why they enjoy working here. #OurCodeCrushesCancer #FMIimpact https://www.youtube.com/watch?v=N74rp86qb8A&t=


Optional text for posting:

Noel, associate product owner on Foundation Medicine’s business systems team, shares how her personal experience with breast cancer drives her passion for our mission, and her gratitude for her colleagues’ hard work and dedication. #FMIimpact https://www.youtube.com/watch?v=XQRoyS8VuJo&t


Optional text for posting:

Cameron, Foundation Medicine’s senior product manager, marketing, shares how his personal experience with cancer inspires him each day to help transform cancer care for patients. #FMIimpact https://www.youtube.com/watch?v=iGarqBXf0Ak&t=

FMI Hackathon

Optional text for posting:

Foundation Medicine’s first-ever hackathon presented a unique opportunity to bring our colleagues from all departments and locations together to make an impact on transforming cancer care. #DisruptTheStatusQuo #FMIimpact https://www.youtube.com/watch?v=qFUiRjNEhUs

FMI Anthem Video

Optional text for posting:

Each day, Foundation Medicine is transforming cancer care for real people with names and families and lives that need to be lived. Hear from our employees about how we work together passionately for people with cancer seeking personalized treatment options today and for those who will need them tomorrow. #FMIimpact https://www.youtube.com/watch?v=NF-C_jDjEwY&t

Embedding Videos in Your LinkedIn Profile

This make your profile more inviting and help us share our culture.


To embed a video on your LinkedIn profile:

Step 1

Go to your profile

Step 2

Click the pencil icon under your work experience (see highlighted)

Step 3

Paste the link from our YouTube Channel 

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Our Careers Blog

Know a good employee story? Email Audra Knight to be featured. You can also recommend a colleague. Click on a blog below to read it or share it on social media.

Don't Forget the Guidelines!

Please review our Social Media Policy before posting and use good judgement!

Do not add our logo to unapproved content. For more detail around logo usage, visit our corporate and product logo brand guides. 

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Have feedback or questions?

Email Audra Knight - Sr. Manager, Employment Branding